Apple’s Pro and Tell event is on October 28, 2026, in Los Angeles. Reports say it will bring Apple’s first touchscreen MacBook Pro with an OLED display, an entry-level M6 MacBook Pro, an M6 iMac and a redesigned iPad mini. Apple has confirmed the event, not the products.
Apple spent years saying touchscreen Macs were a bad idea. Now it’s apparently building one.
Apple confirmed the October 28 event on Monday, calling it “Pro and tell” as a nod to the MacBook Pro update. Marketing chief Greg Joswiak teased it on X with “Can’t wait to pro and tell next week.”
What is the Apple Pro and Tell event?
The Apple Pro and Tell event is a product launch scheduled for October 28 in Los Angeles. Apple has invited select journalists to an all-day launch experience, and reports suggest there won’t be a live-streamed keynote.
That matches the HomeView launch on October 12, which Apple handled through briefings and videos instead of a stage event.
What is Apple expected to launch?
| Product | What’s reported | Design |
|---|---|---|
| MacBook Pro (14 and 16 inch) | First touchscreen, OLED display | Redesigned |
| MacBook Pro (entry-level 14 inch) | M6 chip | Same as today |
| iMac (24 inch) | M6 chip, possible new colours | Same as today |
| iPad mini | OLED screen, A20 Pro chip | Redesigned |
What do we know about the touchscreen MacBook Pro?
It would be Apple’s first MacBook with a touchscreen. The OLED panel would replace the mini-LED displays used in current MacBook Pros, and a macOS 27.2 beta already includes touch-friendly elements
A Dynamic Island is expected to replace the notch, and the laptops should be significantly lighter than current models. Earlier talk of a much thinner body has cooled off, according to the same reports.
The OLED screen and touch support could push the price above today’s MacBook Pro. Reports expect pre-orders to start during the event, with sales about a week later.
Which chip will the new MacBook Pro use?
Sources disagree. 9to5Mac says the high-end models will use M5 Pro and M5 Max chips, and MacDailyNews says Apple is skipping M6 Pro and Max variants for this generation. Tom’s Guide expects M6 Pro or M6 Max.
I’d lean toward M5 Pro and Max, since more outlets report it. Apple’s own words on October 28 will settle it.
The name is also unsettled. Some reports called the machine “MacBook Ultra”, while others say it stays in the MacBook Pro family.
What about the M6 MacBook Pro and iMac?
The entry-level 14-inch MacBook Pro is expected to get the M6 chip with no design change, and the 24-inch iMac should get M6 with possible new colours and no OLED.
The M6 first appeared in the Mac mini in August, built on a 2nm process. These 2 updates are chip refreshes. The touchscreen is the headline.
What’s new in the iPad mini?
Rumours include an OLED display, an A20 Pro chip, a front camera moved to the landscape edge and a new speaker system. Bloomberg describes it as a revamped iPad mini with a sharper screen.
Will the products launch in India?
Nothing about India pricing or availability has leaked. Apple usually lists Indian prices at launch, so check its India site after the event.
What I’d watch on October 28
- The chip name. M5 Pro/Max or M6 Pro/Max.
- The price. OLED plus touch rarely comes cheap.
- Software. How much of macOS actually changes for touch.
I think the touchscreen is the only real story here. The rest is a chip update.
FAQs
When is Apple’s Pro and Tell event?
October 28, 2026, in Los Angeles.
Will there be a live stream?
Reports say there’s no live-streamed keynote. Invited media get an all-day hands-on session.
What will Apple launch?
A touchscreen OLED MacBook Pro, an entry-level M6 MacBook Pro, an M6 iMac and a new iPad mini, per Bloomberg’s reporting.
Will the touchscreen MacBook Pro cost more?
Reports expect a higher price than current MacBook Pros.
When can I buy it?
Pre-orders are rumoured to open on the day, with sales about a week later.
Has Apple confirmed the products?
No. Apple has confirmed the event only.
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